The only membership that makes marketing art.
Get a bigger audience, increased cash, and creative control.
Choose your tier and join:
Take back creative control
Are you an artist by heart, but entrepreneur by necessity?
You're exceedingly talented. Meant to make legendary work.
You should be huge. Not just TikTok famous, but "somebody just tattooed themselves with my autograph" famous.
People already love your coaching, courses, books, or writing.
But your subscribers stagnate, income varies wildly month to month, and sales always seem so hard.
It feels like you have 2 choices:
1. Make what you love and have no one see it
2. Bust out the pointing reels, 17 slide Insta carousels, and feel your soul leave your body as you trudge through corporate marketing.
Thankfully, there's a 3rd choice...
Be your weird self on the internet and watch your sales soar
The internet is full of people copying Marie Forleo.
With AI, the sea of dead eyed, generic content will only grow bigger.
That's great news.
Because your creativity makes you stand out.
Your artistry cuts through the carousel posts.
Your heart-led insights make waves through robo-copy.
Instead of pushing away your creativity to follow made up marketing rules, it's time to bring creativity to your marketing.
tdlr: You never need to do boring ass marketing.
But you need to do something.
Unless you want to stay a hidden treasure while bozos sans imposter syndrome hog the spotlight.
When you're ready to step out of the internet shadows and make headlines, join...
Headliner House
The only membership to simplify, energize, and weird up your marketing.
Step into your star era.
Whether you're...
- A coach who wants to grow their client base without feeling like a ShamWow salesman
- An author building a platform to put your books on best seller lists
- A writer wanting stability and control over their career
- A business owner who wants sales without feeling like a sell out
- An entrepreneur with a creative soul who's head will explode if you hear "just post every day" again
You're in the right place!
"Basically a free commercial for my business"
"I knew joining HH was a great idea, but I never expected to write 8 stories for Business Insider, one of which just landed me a 2.5 minute segment on the Seattle news!!!
It's basically a free commercial for both my house/pet sitting business AND my life coaching business, which is just so incredible and amazing that I'm still in shock after it ran on Monday!
-Amber Campbell
Headliners have been in...
In Headliner House we go H.A.M.
3 Pillars of the membership to bring out your voice and
override imposter syndrome.
Headliner Headspace
Marketing will never matter if you subconsciously think
"this probably won't work."
Get mindset shifts to embody the wonderfulness of what you do and let that confidence shine through your copy. That alone will double your sales and sign ups.
Anti-Perfectionist Action
"Let me just tweak this one little thing..."
No! Imagine a sassy cat batting the pen out of your hand.
Your work is already better than most everyone out there. Get timed working sessions, prompts, and tools to let go of perfectionism so your Google Drive isn't the only place that sees your genius.
Masterpiece Marketing
You officially have permission to unleash your creativity.
Could mean quoting the Little Mermaid, writing a limerick for an ad, or doing a musical webinar.
Get time every week to forget the marketing rules and let your brain run wild. Then, watch your visibility explode.
"LOVE IT!!
It’s always so hard for me to really focus in any way that’s productive. I have so many interests and things that I think would be awesome, but then fizzle out when it comes to figuring it out. Headliner House gave me focus and made the whole process easier.”
- Madeline Rae
Instead of trying a new social media trick every week,
get simple structure to let your platform thrive.
Just focus on the 3 Ps
Produce
Where you speak to your audience.
Aka, your email list.
Pitch
Where you reach out one to one.
Aka pitches to magazines & podcasts, asks for shares, promo swaps, or joint ventures.
Promote
Where you reach out to a wide audience.
Aka, social media and ads.
The fun part?
You only need to do one of each.
That could look like one email week, one pitch to a newspaper, and one newsletter ad.
You can mix and match but you don't need to do everything at once.
In Headliner House, you get pitch requests from editors and produce & promote prompts so your major marketing tasks done in an hour.
Automatic time in your calendar to get massive visibility.
"Joining Headliner House was one of the best decisions I made as a recovering copywriter who wanted to fall in love with writing again. Amber is, of course, fabulous...but the people she attracts are just as lovely.
She's created the warmest, most welcoming space
where we are free to be our creative selves. That sense of community and support was key to me getting comfortable putting myself out there.
One front page story in the New York Times and an interview on CNN later, and I can happily say my shell of shyness has been cracked wide open.
I'm confidently getting my voice out into the world, will be publishing my first book next week, and I'm making money writing the kind of stories the world needs to read."
Karen Kossow
Coach & Writer
The 3 Tiers of Headliner House
For the coach/writer/entrepreneur who wants inspiration & accountability to make marketing her masterpiece and reach a wider audience.
You're tired of watching bozos get deals while you re-write another sentence.
You're ready to put your dreams to the test. Send pitches to editors, put out the offers you've been second guessing, or finish that memoir.
Deadlines, accountability, and examples to broaden your mind past "post another reel for 2 people I guess" motivate you, even when imposter syndrome gets loud.
That you? You're perfect for Headliner House: Classic. You'll get...
- Weekly Live Pitching Hour Calls - It should be called Produce, Pitch, and Promote Hour, but that's too long. Every week you get 3 curated editor pitch requests from major publications, a produce prompt to inspire your email marketing, and a promote prompt to do during the call. All designed to be creative, fun, and DONE. Every Wednesday at Noon PT/ 3pm ET/ 8pm UK.
- Co-Working Sessions Every Friday - An hour of working time led by Sara Murphy, literary Phd, esteemed journalist (New York Times, the Guardian, etc), and managing editor of The Beacon Tribune Asheville & Appalachian News. Every Friday 8am PT/ 11am ET/ 4pm UK.
- Monthly Guaranteed Feedback - Get notes from Amber from Sara on one piece of copy or pitch a month. Increase your chances of standing out and improve all your future copy with every session.
- Ask Anytime Private Podcast - Have a question about your marketing, writing, perfectionism, or pitches? Ask anytime! At least twice a month, Amber will answer via a private podcast so you can get insights while waiting for your kid to finish their soccer game.
- Library of Pitch Training - Don't know how to pitch publications? You will after one 14 minute video. Then, there's 41 more to answer any question you might have. You don't need to watch all of them, just pick and choose what you need, and go back to pitching.
$95 a month or $995 for the year. The only tier where you can cancel anytime.
For the coach/creative entrepreneur growing her business and ready to get out of her own way.
2025 is the last year you don't get paid what you deserve.
Your business will grow. But navigating all the emails, offers, and marketing feel like running through a corn maze blindfolded.
You want guidance and clarity, so you can delete decision fatigue and promote your work with confidence.
You're ready to actively advertise, but wish someone could help you find an audience.
That you? You're perfect for Headliner House: Supreme. You'll get everything in Headliner House: Classic, plus...
- Headliner House Telegram Community - Network with other lovely creatives without feeling gross. Connect with other entrepreneurs for support, collabs, or other opportunities.
- Offer & Email Tune Up Sessions - Newsletter feels stale? Not sure why your offer's not working? Put your questions in Telegram and twice a month, you'll get personal feedback to reinvigorate your stuff.
- Decision Parties & Simplify Salons - As a business owner you have 400 decisions to make every day and things get complicated fast. Get dedicated Telegram channels to decide and simplify. Decision Parties let everyone help you make a choice, so you can move on without worry. In a Simplify Salon, put your overthinking brain into Telegram and me and the group will show you simpler options. Your brain will be so happy with this support.
- Monthly Marketing Mentor Call - Meet with Amber live once a month for your advanced marketing questions and problems. Leave every call inspired and ready to share your work.
- Sales Showcase in Sunday Shopping - Get free advertising in Sunday Shopping, a newsletter to all Headline House members at least once a month. Hone your copy, test offers, and get sales, just from being a Supreme. It'll go out to at least 250 people with that number growing all the time.
$295/Month for 12 months or $2950 Pay in Full
For the Mogul who's ready who's ready for her close up...NOW!
You want $10K a month and beyond, book deals, and people writing about you.
You're not playing the "wait for an editor or agent to say yes" game anymore.
You're building a platform, sorry an empire, and wish you could execute your vision instantly.
The era of "I can do everything myself" is over and you've moved into "excellent support required" mode.
So you're going for it big time and know it'll be 100x faster if you can work out ideas with an expert rather than get lost in a black hole of Google and old inner critic doubts.
Plus, it sounds fun to show your offer to 11,000 or more.
Oh hello, you're perfect for Headliner House: VIP
You get everything in Classic and Supreme, plus...
- Sell It Hotline - Weekly Telegram access to get coaching, feedback, whatever you need from Amber. In sessions like this, we've worked out full funnels, lead magnets, marketing plans, pitch ideas, and brand new offers. This isn't a cute Q&A. It's an expert coach in your pocket, so one day a week you can outsource your doubts, energize your work, and get a months worth of stuff done in a day.
- Solo Promo to 11,000 (or more) - Get solo features of your offer in my newsletter to 11,000 people. That number keeps going up, so you automatically get a spotlight in front of an ever growing audience.
- Lead Headliner House Sessions - Want to showcase your expertise to the entire membership? You'll get opportunities to lead Wednesday sessions, which can easily lead to new clients, more email subscribers, and a recording you can use for promotions. Plus, your work will be showcased again in my newsletter, so that's even more delight folks coming your way. Plus plus, you'll experience the true Headliner energy of leading a group which'll make all your future speaking appearances even better.
12 Month Program
$495/Month for 12 Months or $4950 Pay in Full
Fun Fact: 9 out of 10 Offers Mentioned Once in My Newsletter Make a Sale
Headliners have gotten sales from copy feedback calls.
They weren't even trying to sell, yet Stripe kept dinging.
" It's easy to get caught up in the advice of how you 'should' do things and start questioning whether you're doing it right. Amber's messages of showing up as your weird authentic self and making it fun are so refreshing and it's a reminder that there is no right way and that who frickin' cares if you break some made up rule because who in the heck even made up the rule in the first place?!"
- Laura Palmer
Want to see the 3 Tiers in chart form? Here you go!
Headliner house: Supreme
$295 Month 12-Pay/
$2950 a year
Year long program.
No month-to-month option
Headliner House:
VIP
$495 Month 12-Pay/
$4950 a year
Year long program
No month-to-month option
Who is Headliner House NOT for?
This might not be the right fit if you...
- Want to be staff writer: HH is about building your own platform, so it's not too helpful for getting regular jobs.
- Won’t promote your work: Are you hesitant/worried/feeling nauseous about promoting your work? That’s fine. But if you aren’t willing to be a little uncomfortable and get coaching and support to get through that discomfort, then this program is a miss.
- Need an exact, step by step method: Will things be structured and simplified? Yes. But there's no time where I can just tell you what to do, you do it, and it works perfectly. This House encourages creative freedom, which also means you'll make choices and mistakes. Cool. You'll learn and grow a million times faster that way.
- Are a jerk: Jerks aren't allowed.
"Headliner House is a constant source of motivation and reinforcement.
I gain inspiration from every session and feel like the other members of the community are truly my friends, whom I can trust with my questions, fears, and dilemmas regarding this industry.
I've completed a manuscript for a coffee table book on art and a children's book since I joined Headliner House - both commissioned by a high-end hotel client - and landed my first publishing contract for a book I'm currently working on.
Joining the membership is a no-brainer. Regardless of your genre, actual occupation in the field, or aspirations, you will gain wisdom and insight from this group, and it always, always leaves you feeling better than when you first logged on. "
Julie Peck
Wanna talk to me about Headliner House?
Email me at Amber@AmberPetty.com or voice/text message me on Voxer anytime.
I won't give you a sales pitch. Just honest info on whether this is the right thing for you.
I can't promise results.
But here are some things that happened to other Headline House members.
They've been published everywhere from Vogue, Huffington Post, Business Insider, the Wall Street Journal, the New Yorker, Nat Geo, and more.
They've been featured on the front page of the New York Times, spoke as an expert on CNN, appeared on NBC's national online news, and had a full 2.5 minute feature on a major Seattle channel.
Authors are publishing books and building a solid platform to keep the sales high.
One member just created an entirely new business plan after only a few months in the membership.
You could sell 3 articles and make all your money back for the program. Or you might sell coaching or workshops and make that in a day! All things members have done.
The chances of making your money back (and more) is high.
Yet, I don't control the world, so it's BS to make any hard promises.
But, there's one thing I can guarantee - If you commit to marketing regularly, you'll feel amazing. Your audience will grow.
And you'll feel the relief of really going after your goals. Not "I should be doing more."
Nope. You'll go to sleep satisfied that you're truly headed for your headliner spot.
"I gave this a try because I was just so tired of being in my own way :( Discovering that editors are not furious with me for daring to pitch them, has improved my confidence. The presentations and exercises were great and Amber, you are just so reassuring."
- Amanda Marples
Headliner House
Get the attention, audience, and affluence you deserve.
Headliner House: Supreme
$295 Month 12-Pay/
$2950 a year
A year long program.
No month-to-month option
Headliner House:
VIP
$495 Month 12-Pay/
$4950 a year
A year long program.
No month-to-month option
Hello, I used to hate marketing
Also, I'm Amber Petty. I've written for the New York Times, Thrillist, Greatist, Bustle, MTV, IFC, and a bunch more (including Snooki’s blog, jealous?). Over the past 4 years, I've refined Masterpiece Marketing and other systems to help stop smart people from overthinking and actually share their superior work with the world.
More importantly, I’ve worked with over 1000 clients and helped them get bylines in Huffington Post, Vox, Vulture, the Washington Post, Thrillist, Insider, Buzzfeed, the Wall Street Journal, and a whole bunch more. And I've worked with hundreds of clients to start newsletters, grow their audience, and promote their work without feeling gross about it.
In late 2020, I offered a free workshop and started a newsletter. I had 77 people on my list and that was enough the keep me writing every week.
In January 2021, I launched my first course. By the end of that year, I left my copywriting job and doubled what I made.
Since then, I've made $822,000 and have a newsletter with 11,000 subscribers.
And I used to the the person that would rather stab herself in the eye that promote anything I did.
Which meant I had multiple failed newsletters, a failed business, and shows to an audience of one. Literally one person. Who left before the show was over.
Finally, I let marketing be an extension of my creativity. A place to show my weird self.
I didn't get booed off the internet stage. People responded. My audience grew.
Everything that got me mocked in high school, now made me money.
Growing an audience is miraculous.It lets you create whatever you want: book, offer, retreat, etc. And there are already people there ready to buy.
That's creative freedom.
True control of your creative life - no gatekeepers required.
It's already happen for me and lots of my clients.
You're next.
...And Sara Murphy
Sara runs the co-working sessions and one Wednesday call a month. She takes care of pitch feedback, which is so lucky for you!
In addition to being a literal lit scholar, Sara is a regular writer for the New York Times and has also written for the Guardian, the Washington Post, Smithsonian, National Geographic, and more.
Sara is a working journalist and editor who graces us with her presence (Sara did not write, this by the way, these are my personal feelings) and adds insights into what's going on in the industry right now.
That way, you get the most up to date information and a second opinion. Sara brings her insights as a managing editor and expertise to make your work even better.
Happy words from Headliners...
I joined in January of 2024 and had zero bylines and a whole host of reasons why I wasn't ready to publish. After joining HH, I finally reached out to an editor at Harvard Business Review. Since then, I've published three articles in HBR (my dream publication) and two in Business Insider Starting. This summer, I finally stopped TALKING ABOUT writing my book and hired a book coach to put together a 70-page book proposal that I'm ready to shop out to agents. None of this would have happened without Amber. THANK YOU SO MUCH!!
-Carole Ann
Gaining more confidence and knowledge with each session. Headliner House is like having an encouraging best friend who offers weekly accountability. Even though it's virtual I feel like I've been served a delicious and comforting muffin.
- frayn masters
Besides the personalized feedback from Amber and Sara, the camaraderie is very inspiring! I love hearing other people's pitches, their challenges, and their yays. Since I started, I've been publishing a consistent newsletter with 325 readers and a good open rate, and landed a spot on a podcast talking about death.
-T.J. Ford
It's an hour of creativity and collaboration. Hearing the contributions of those participating helps sharpen and hone my own writing.
So many good questions and responses come up in the sessions that my writing efforts are invigorated. I look forward to the sessions every week.
-Mary Sullivan
"Writing can be a lonely venture!
The Headliner House community offers a way for creatives from across the country (and world!) to celebrate successes, commiserate on the inevitable rejections and share insights that would be hard to get otherwise. And the accountability is HUGE!
Just putting out my intentions is so helpful as it makes me want to follow through and not let them (or myself!) down.
- Laura Niebauer
Frequently Asked Questions
When are the live calls?
The main session is every Wednesday at Noon PT/ 3pm ET/ 8pm UK for 60 minutes.
Supremes and VIPs also get a call one Saturday a month at 10am PT/ 1pm ET/ 6pm UK.These are typically 1.5 - 2 hours, or longer if you need more support
When are the co-working sessions?
Every Friday at 8am PT/ 11am ET/ 4pm UK. These are hosted by Sara Murphy.
What is Telegram?
Telegram is a free app that lets you send voice and text notes. It's nice because you can get feedback, help from the group, or coaching whenever. It's asynchronous, so ask a question doing the dishes and listen to the response while shopping for sequin tops you don't need (that might be specific to me, but you get it). If you're a Supreme or VIP, it might even replace scrolling through Instagram.
Do I have to go to every session?
No! Headliner House is meant to go with your busy life. Use it to make marketing a regular part of your week, but if you have to miss a call that's fine. You can always watch the replays.
Where is the Headliner House?
It's all on Zoom and email. We'll meet live on Zoom and I'll send reminders via email.
Supremes and VIPs also have access to a Telegram group.
What's the difference between Classic, Supreme, and VIP?
I made a whole chart above, but the short answer is:
Classic: For writers/coaches/entrepreneurs who want more structure, accountability, and creativity in their marketing. You want to pitch stories to publications, at least some of the time, and be more consistent in growing your audience.
Supreme: A coach/creative entrepreneur who's cranking up the volume on your business. You want to move beyond "maybe I'll post sometime" and seriously grow your audience and sales.
VIP: You already have a working business, but you're ready to go to $10K months and beyond. You want to move fast, get the absolute most for your time, and stay excited to tell the world you're a Big Deal.
If you're an author who seriously wants to grow your platform and sell more books, Supreme and VIP would also be a great fit.
Can I cancel anytime?
If you join Headliner House Classic with the monthly option, yes! Just email Amber@AmberPetty.com and I'll cancel your membership and you won't be charged again.
Headliner House Supreme and VIP are 12-month programs. So, you're committing to a year of incredible growth with those options.
You can choose the 12-Pay option, but it's not a "nevermind, I'm canceling" type of deal. It's a payment plan.
Why can't I do HH: Supreme or HH: VIP month-to-month?
Honestly, you're not going to see a significant difference in growth, sales, or marketing habits in one month. In a year, you can see incredible changes in your business. Your audience size, sales totals, and how you show up online. You'll be more confident, more creative, and show up as the star you are. That takes a little time, but the results are worth it.
Still, I get if people want to try out Headliner House. So, if you're not sure, you can join the Classic level and upgrade your membership whenever you like.
Is this good for screenplays or trying to get an agent?
No! I don't have an agent, so I'd be of no use. I also can't help you query a book. But I can help you build a big platform so that agents and publishers are much more interested in reading that query.
Do I have to be there live?
No! All the videos will be recorded and sent to you right after the live. Also, every level has asynchronous Q&A or feedback which you can listen to anytime you like.
I don't live in the US. Will this work for me?
Yes! There are lots of members in the UK, Europe, and Australia. The tools and pitching opportunities work wherever you are in the world and there are recordings and asynchronous options if the timing isn't right to go live.
Do you give refunds?
No! If you want to cancel you Headliner House: Classic membership, just send an email to Amber@Amberpetty.com and you won't be charged again. But there are no refunds otherwise.
I have a question that's not here. What can I do?
You can email me! Email amber@amberpetty.com and I’ll answer anything!
I want to sign up! What do I do?
Just pick your plan and press the pretty button below!
Sign up for Headliner House
You're not made for the margins.
You're meant to make headlines.
Headliner House: Supreme
$295 Month 12-Pay/
$2950 a year
A year long program.
No month-to-month option
Headliner House:
VIP
$495 Month 12-Pay/
$4950 a year
A yearlong program.
No month-to-month option.
