A breakdown of the messy video ad that brings in $1.40 leads without touching ad manager
Get 50% Off with Code ADS44
I always thought Meta ads were a waste of time, money, and swears I could've used on other Zuckerberg products.
Now, ads cleared my "new lead" anxiety overnight.
If I forget to post on Instagram, send an email too late, or get caught in a rabbit hole of Cliff Richard's musical version of Wuthering Heights, subscribers keep pouring in.
All from a messy video, copy about Elmo, and a freebie I put together in under 2 hours.
You're not too niche, "unphotogenic," or weird for this to work.
In the video, my lips look like I downed a sleeve of saltines, my hair's a mess, and the angle is below my chin.
Yet from November 4th 2025 - March 2nd 2026, this happened...

Find out how to do it yourself with...
Who Is This For?
Who Is This NOT For?

Wait, who's doing this?
It's me, Amber Petty.
I went from failed actress to failed business owner to 12,000 subscribers and 5 years of making $10K a month at least - all by being more weird.
The first 8000 people on my list came from newsletter ads and freebies. Crafting an exquisitely clickable freebie and quick, eye catching ad has been in my wheelhouse since day 1. Well, probably day 37, but you get it.
But my earlier Meta ads were static and same-y. Despite my commitment to weirdness, I held back. And never made a video. Because who'd want to see my face? And the lighting and angles? And why is there always a mascara flake under my eye? Ugh!
Thankfully, I realized I wasn't making thirst traps, but trying to connect with people. Letting it be messy, odd, and easy was the final recipe for ads that beat the algorithm.
You're a smart, interesting, creative person. When people get to see that in action, you aren't just another internet rando trying to sell something.
And you don't have to hide any part of yourself. In fact, the more unique, weird, and fun you are, the faster you find the "shut up and take my money" people.
Get to "I Woke Up to 100 New Subscribers" Faster with a Freebie/Ad Audit
Get deep dive video feedback on your freebie idea, landing page, ad copy, and video.
This isn't "maybe smile more" type feedback.
It's a 20-30 minute video that goes through every piece and so you know how to change your copy and why it matters.
You'll know exactly how to enhance your current work and improve all your future ads and offers.
Get feedback within 48 hours.
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"AMBER IS A MIRACLE WORKER. A NATIONAL TREASURE AND A MIRACLE WORKER THAT'S RIGHT, I SAID IT AND I CAN'T STOP SCREAMING NOW YOU'RE WELCOME"
- Kali Jaye
“Amber changed my freakin’ life…and I’m not a person who says that sort of thing lightly. Amber is the only semi-precious rock I believe in!”
- Joan Kubicek
"Working with Amber feels like a friend, someone you've known forever, holding your hand through what seems like a scary process and turning it into an exciting adventure. I literally couldn't sleep the night after the course because I was SO JAZZED to keep writing and growing and so excited to see what would come next."
- Sara Judith