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Week 1: Find Your Idea!
17 Lessons-
StartWeek 1 Intro
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StartThe H.I.P.S. System
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StartH - Why Helpfulness Matters
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StartI - Why Interest Matters
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StartP - Why Personality Matters
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StartS - Why Sustainability Matters
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StartYou Don't Need Perfectly Balanced H.I.P.S.
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StartExamples of Helpfulness in Other Newsletters
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StartWays to Brainstorm Topic Ideas
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StartWhat If My Idea Has Been Done a Million Times?
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StartWhat If My Idea is Too Niche/Not Niche Enough?
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StartWhat If I Have Multiple Ideas or Interests?
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StartResearch Without Rabbit Holes
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StartA Few Maybe Don'ts
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StartWhat's the Goal of Your Newsletter?
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Start5-Minute Exercise: Brainstorm H.I.P.S.
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StartAssignment: Pick Your Topic
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Week 2: Title & Enticing Description
14 Lessons-
StartWeek 2 Intro
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StartWhy We're Starting with Title & Enticing Description
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StartTitle! It Doesn't Matter As Much As You Think
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StartEven Big Places Can Change Their Titles
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StartHow to Define Your Audience
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StartDescription: Sales Not Summary
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StartBe Like Viennetta
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StartHow to Make an Enticing Description
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StartHow Often Should You Send Your Newsletter?
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Start"Will the Audience Get Tired of My Emails?"
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StartResearching the Competition
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StartWise Words When You Worry About Your Newsletter
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Start5-Minute Exercise: Write the Braggiest Description
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StartWeek 2 Assignment
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Week 3: Set Up Your Substack or Convertkit
16 Lessons-
StartWeek 3 Intro
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StartThis Will Be Annoying
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StartShould You Pick Substack or Something Else?
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StartSetting Up A Basic Substack in Real Time
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StartAll Substack Settings Explained
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StartHow to Write Your First Post (ie Newsletter) in Substack
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StartSubstack Headers, Footers, and Sign Ups
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StartHow to Make a Sign Up Page on Convertkit
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StartThe Tech for Writing a Newsletter in Convertkit
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StartBasic Subscriber Rules
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StartBranding Doesn't Matter for Now
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StartSell it vs. Sell It!
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StartRethinking Sales with the Oregon Trail
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Start5-Minute Exercise: Once Was Hard, Now is Easy
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StartAssignment: Set Up the Tech
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StartSubstack Image Templates
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Week 4: First 3 Newsletters
11 Lessons-
StartWeek 4 Intro
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StartWhy Are We Planning the First 3 Newsletters?
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StartHow to Structure Your Newsletter & Content Guidelines
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StartNewsletter Formatting Examples & My First Newsletter
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StartHow Long Should Your Newsletter Be?
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StartWhat If You Have a Story Idea That Doesn't Fit Your Newsletter Theme?
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StartAre You Comparing Yourself to a Team?
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StartThe Golden Rule: Keep It Simple
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StartWhy Your First Newsletter Really Doesn't Matter
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Start5-Minute Exercise: Dying to Talk About
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StartWeek 4 Assignment
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Week 5: Get 10 Subscribers
15 Lessons-
StartWeek 5 Intro
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StartWhy Are We Getting Subscribers First?
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StartDecide You Can Get 10
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StartFill the Room
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StartWhat Are We Sharing?
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StartShare Individually & Social Circles
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StartWhat to Say When You Share
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StartShare On Social Media
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StartFollow Each Other!
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StartBonus Reminder
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StartIt's an Email, Not a Punch in the Face
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StartBase Case vs. Worst Case of Sharing
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StartHow to Write Clickable Subject Lines
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Start5-Minute Exercise: Compliments
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StartAssignment: Share With 10 People
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Week 6: Send Out Your Newsletter!
11 Lessons-
StartWeek 6 Intro
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StartTips to Finish Your Newsletter
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StartWhen Should I Send My Newsletter?
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StartBare Minimum
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StartTo Plan Or Not To Plan
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StartConsistency is Key
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StartAm I Emailing Too Much?
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StartUnsubscribes
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StartButs & Nevers
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Start5-Minute Exercise: Imagine Your Fans
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StartWeek 6 Assignment
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Start Your Newsletter
From "what should I say" to a working newsletter in 6 weeks!
Course Summary
Course Curriculum
Amber Petty
