Ready for creative control? 

Grow your audience, write consistently, and build a platform for your writing future.

The 12-Week Course to launch a newsletter and grow a fanbase before the summer's over.
Starts June 12th

Hello, lovely writer!


Let me guess, you want to be able to write what you actually care about. Without waiting for an agent or editor to say it's okay.

The good news: An audience makes that happen.
The even better news: A newsletter is the best way to build an audience.

You don’t have to post on social media every day, get on TikTok, or try some weird marketing thing that feels like crap.  

You just have to write and share your work.  
Aka, the thing you’re already good at.  

Here are just a few cool things about having a newsletter:

Consistency & Confidence

Did I have a good writing routine before my newsletter? Hell no. I wrote when I had a deadline and freaked out the rest of the time. Yet, I haven’t missed a newsletter in 2 ½ years.
Having an audience to write for makes you want to write.
With that consistency, your skills grow, your confidence increases, and you’re ready to take on even bigger writing goals.

No Algorithms to Ruin Your Day

Twitter could explode any moment…even more than it already has. Social media platforms are inherently unstable, so all your followers can disappear with one billionaire tantrum. Email has no algorithms. Even if the Substack fad fades, email will stick around. Whether Zuck destroys Facebook in the metaverse or Musk makes Wingdings the default font, you’ll be able to stay in touch with your audience. A key to building a platform for your writing career.

Cash Possibilities

Newsletters are not an overnight cash cow. But having an audience that loves what you write leads to all kinds of possibilities. Whether you want to sell your books, grow your podcast, offer courses, move merch, or get new clients, a newsletter gives you a pool of people who want your work. My first workshop made $2000 from a list of 250. Since then I’ve made over $110,000 each year - every penny of that from my newsletter.

Whether you're...

  • A freelance writer who wants a creative outlet of their own 
  • A fiction writer trying to build a platform to sell your books 
  • A newsletter writer who wants more sign ups (and doesn't want to feel gross for asking) 
  • A coach/business owner who wants to grow their client base without feeling like a ShamWow salesman 

You're in the right place!

Imagine sitting down to write and knowing there's an audience already there, waiting to hear from you.

It would make it pretty easy to keep writing, right? That's what newsletters do.

They connect you to fans, earn you new ones, and make you want to write consistently in your unique voice.


Introducing…

Start Your Newsletter & Get People to Read It

The 12-Week Course to Launch a Newsletter, Grow Your Audience, & Build a Platform For Your Writing Career 

- Lessons are pre-recorded, so you can watch whenever.
- Weekly assignments to get things done.
- Live coaching calls on Saturdays at 11am PT/ 2pm ET/ 7pm BST for accountability and major mindset changes. Aka, I help you feel comfortable reaching out, promoting yourself, and not feeling queasy when you share your wonderful work.
- Slack Office Hours Every Thursday: Can’t make it live? Every Thursday from 1pm PT- 4pm PT, I’ll be live on Slack. Leave voice notes, texts, whatever you like and get real time answers.  

Starts June 12th 

 "Amber packs so much valuable content into all of her courses, and is so supportive of both new and more established writers! Trust me, she is the best teacher you could ask for, and you need to start a newsletter ASAP.

Wendi Gordon

"The class gave me the confidence to share my writing on my own terms. Amber is incredibly encouraging and talks you through all the doubts and insecurities that you might have in the process. 1000% recommend. Worth every penny."

- Gabriela Ramos Tavarez

 "This class gave me so much confidence! Up until now, writing has been something I do for my eyes only or for other people (ghostwriting content or copy for my clients). I never wanted my name to be attached to my words because that seemed too scary.
Now?! I can't wait to share MY words!
I don't remember the moment this transformation happened either, it just happened gradually over the course of the class.
Are there some mind control abilities Amber has been hiding from us? Possibly. Do I mind? Hell no."

Sarah Garvey

In the first 6 weeks, we focus on Starting Your Newsletter.

You'll find out how to...

  • Pick a topic that lures in new readers
  • Set up all the newsletter tech (without tearing your hair out)
  • Launch your newsletter to the world  

Bonus:
Everyone who launches their newsletter by the end of July gets a special shout out in my newsletter to 8500 people. You’ll absolutely get some new subscribers.

The next 6 weeks, we focus on Growing Your Audience.

By the end of the course, you'll have...

  • 5 new ways to promote your newsletter (spoiler: it’s not Facebook ads) 
  • A sustainable marketing plan (and you won’t think it’s gross) 
  • A freebie that’s easy to share and attracts even more subscribers 

Bonus:
Everyone who completes their freebie by the 1st week of September gets to promote it to my newsletter of 8500 people.
Even more subscribers will come your way, just from this one move alone!

Who Should NOT Take This Class?

To make sure I don't waste your time, if these sound like you, the class might not be a good fit.

  • If you know everything about list building, email marketing, and already have a thriving newsletter - you don’t need this. 
  • If you need money from your newsletter right away: Yes, a newsletter can bring in a lot of money…but not immediately. This is a long game, if you need a short game solution, this class isn't for you. 
  • If you won’t promote your work: Are you hesitant/worried/feeling nauseous about promoting your work? That’s fine. Most writers don’t get into writing for the marketing fun. But if you aren’t willing to be a little uncomfortable and get coaching and support to get through that discomfort, then this class is a miss. 
  • If you're an a-hole. My classes are full of dreamboat, supportive people, so jerks need not apply. 

This course is made to Save Time & Get It Done

This isn’t a class where you sit back, listen to some lessons, and think “great, I know exactly what to do. Now, I’ll clean out that weird closet I’ve never cared about and not revisit this for 6 months.”

In this group coaching program, you’ll actively be building your newsletter and audience, week by week.
The tasks are small but powerful.
And the timeline is quick to get things off the ground and not get lost in overthinking.
Through group coaching calls and office hours, you'll get support through stumbling blocks, "who wants to read this" critical voice attacks, and the odd emotional and technical headaches that come with something new.
You won't be slogging through this alone. You'll have an expert to lead the way and a group of lovely people to keep you going.

Time for “start my newsletter” to come off the to do list.

By September, you’ll have a newsletter going out regularly to your new fans.
You’ll have the satisfaction of writing what you want to write consistently.  
And marketing and promotion won’t be a task from hell or take you into a “am I being annoying?” spiral.

It’ll be a simple activity to get eyes on all the wonderful stuff you do.

Learning how to promote your work is key for creative freedom/cash for your words. When marketing isn’t a nightmare for you, you’re ahead of 75% of writers out there.
I made up that stat, but it feels right.

What happy students said about similar courses...

"Super productive...yet I didn't have a breakdown"

"I’ve taken so many writing classes but Amber had a way of telling me things that feel new. Yet the class was just super productive for me yet I didn’t have a complete breakdown. How did she do that?"

Julie Hoang

More words. Less Time.

"I wrote a piece in 2 sittings/ 2 drafts it would have normally taken me a week or more to assemble."

Emily Jockel

Like an IRL mentorship

"Even though this class was virtual, it had the feel of an IRL mentorship and for that I'm truly grateful."

Chealsia Smedley


To sum up all the gems you get with
Start Your Newsletter & Get People to Read It, you'll...

  • Launch your newsletter in 6 weeks 
  • Get new subscribers (that aren’t your one weird aunt and that high school guy who likes old Instagram posts) 
  • Finish a freebie to attract even more ideal readers 
  • Get accountability and doable tasks to get your newsletter out and keep it going 
  • Have live calls every Saturday to answer all your questions or stumbling blocks so you can write without worry and share without shame.
  • Get flexible support: With office hours every Thursday, you can talk to me live or leave notes and not worry about your cat making a cameo on the Zoom call. 
  • Outsource your doubts: I’ll be there to answer questions and save you from time consuming Google wormholes 
  • Find new promotional opportunities: Do promo swaps with people from class and get 8500 eyes on your newsletter and freebie. 
  • Get support from a group of kind writers: Between the Zooms and the Slack group, you’ll get support and yays from lovely people. I’m bragging here, but my classes are always full of absolute delights. So, you’ll have a great time cheering on each other’s newsletters. 

Plus, keep all the video lessons forever.
And the tools in the 12 weeks will help you grow your newsletter long after class is done.
 
All this for… 

6-Pay


$267

  • $267 a month for 6 months
  • $1602 total

One-Time Fee


$1600

  • Pay once and never again
  • Save $2!

Or...
Would you like unlimited personal feedback and private coaching?
Try the Luxury Option!

With the Luxury Option, you get everything listed above. Plus…

- Four 45-Minute Private Coaching Sessions: 
If you like to talk out your ideas, get a personalized plan for your newsletter, and make a huge jump over your writing hurdles - these one on one sessions will help you hit the ground running.

Schedule the four sessions whenever you like during class, they’ll guarantee a leap in productivity.

In previous sessions, students addressed 6 months worth of writing worries in one call. You get four.

- Personal, video feedback on everything you write: 
Multiple students have described this feedback as “pure gold.” Get unlimited gold at your disposal for 12 weeks.

Whether it’s your title, description, newsletter, freebie, or list of possible ideas, I’ll look it over and send you a video with my kind feedback.

 It’s like having a coach on call for every writing question.

Get the class, plus personalized Luxury Option for…

6-Pay - Luxury


$500

  • $500 a month for 6 months
  • $3000 total

One-Time Fee - Luxury


$3000

  • Pay once and never again
  • Get 4 private coaching calls and unlimited feedback on your work

"I've listened to your notes twice now, and they are so spot-on and helpful! Thank you a million times. This sets me up perfectly for this week's pitch assignment. You are so fucking good at this. Thank you!!"

Juliane B.

 "Thanks so much for helping me name and define my new freebie!  It’s landing well with folks and I feel relieved to finally have something folks can easily share to help spread the word about my business."  

Karyn Claflin

Hello, I'm Amber Petty!

I’m Amber Petty and after being an actor for 13 years in New York, I got tired of waiting for auditions to play “girl who’s unpleasantly surprised by scale” in Weight Watchers commercials, moved to LA, and started freelance writing.

7 years later, I write full-time, have appeared in The New York Times, Thrillist, Greatist, Parade, IFC, MTV, Bustle, Syfy Wire, and Snooki’s blog (jealous?).

Plus, I've helped over 600 students start writing and get bylines.

 I've seen very talented people start a newsletter, wonder why they can't get subscribers, and quit in a rage after issue 4

I, too, started and bailed on two newsletters.
It seemed overwhelming, I had 20 people reading on a good day, and felt like I was annoying everyone.
So, I went back to hiding in comfy blankets and thinking "why does that weirdo have a popular newsletter, while no one cares about me?"
Thankfully, my pissy attitude ceased and I found a topic I could write a lot about, that was very helpful to people, and I wound up with 2000 subscribers in a year (with under $500 in ads).
In year 2 1/2, I'm up to 8500 subscribers, have very high open rates (53%), and I've sent 1 million emails.
Literally. 1 million!

Through this consistency, I've found greater confidence in my business, my writing, and even my dumbest ideas.
I mean, I wrote a book of short stories about Cats, simply because I knew someone in my growing audience would be interested (also, I just really wanted to write things about Cats, the terrible show fascinates me).
Having an audience to show up for helps your writing immensely. Not only do you get more practice, you get to explore your own voice, and share your ideas without waiting around for a gatekeeper's approval.
Plus, hearing "you're great," "I love getting your emails," and "I just bought your thing!" feels pretty good.

 "Amber helped me so much! I was able to get over my roadblocks. I realized through the workshop that I had so many ideas simply because I was encouraged by Amber to think differently about writing and the time I had for it."

Jaclyn Roessel

Want to know exactly what's in the course?

Here's an outline of every single week!

Week 1: Find Your Idea

  • Find out why your H.I.P.S. don’t lie.
  • Nail down an idea that’s sustainable, fun, and attractive to readers.

Week 2: Title & Enticing Description

  • Find out why the title isn’t that big of a deal, but the description is.
  • Finish a great “elevator pitch” for your newsletter.

Week 3: Set Up Your Substack or Convertkit

  • Find out which email server is best for you.
  • Get tech tutorials, so your software’s up and running.

Week 4: Your First 3 Newsletters

  • Take the pressure off your debut issue by planning some content in advance.
  • Find out a good structure, length, and form for your newsletter.

Week 5: Get 10 Subscribers

  • Find out why it’s important to get some subscribers before you send your first newsletter.
  • Learn how to start your audience with a few texts and emails.

Week 6: Send Out Your Newsletter!

  • Launch your newsletter! Put on the finishing touches and send it out to the world.
  • Find out how to make a sustainable plan to keep going. 

If you only want to start your newsletter, you can get the first half of the class a la carte. 

Note: If you can, I recommend taking both parts since knowing how to grow your audience is a sticking point for many newsletter creators. But, if you only want to Start Your Newsletter - click here.

Week 7: Another 10 Subscribers

  • Hone in on why people want to read your newsletter (spoiler: there are lots of good reasons).
  • Get new ways to get 10 more quick subscribers.

Week 8: Freebie

  • What is a freebie? And why do you want one. Find out!
  • Get a list with lots of freebie possibilities (one is a karaoke party, so it’s not your normal list).

Week 9: Newsletter Swaps

  • Find out about newsletter swaps and the best way to find them.
  • Learn why unsubscribes are inevitable and not a big deal.

Week 10: Nice Networking

  • Find out how to “nice network” (it doesn’t involve any conferences or Zooms with strangers).
  • Keep building your freebie and get through the common tech troubles.

Week 11: Ads

  • Find out why it’s worth spending a little money on ads (even if it’s just $25). Facebook ads are not part of this.
  • Get a list of proven places to advertise (that got me over 3000 subscribers).

Week 12: Share Your Freebie & Keep Growing

  • Launch your freebie!
  • Find out how to make a plan to keep the newsletter going, growing, and eventually making money.

Do you already have a newsletter and only want help growing your audience?

You can sign up for Get People to Read Your Newsletter a la carte.

Click here if you already have a newsletter and want to grow your audience.

Plus, these accountability bonuses!
              

Live Coaching Calls Every Saturday at 11am PT/ 2pm ET/ 7pm BST
             It’s hard to keep thinking “this isn’t good enough” when you’re around a group of lovely writers.
With accountability and support from someone who’s done everything you’re doing (that person is me!),
these calls keep you on track and motivated to put your work out there.

Thursday Office Hours
Whether you’re tired of Zoom or the calls don’t fit your time zone,
ask questions during office hours on Slack for live support.
Even if you can’t be there live, ask all the questions you like
and you’ll know exactly when I’ll get back to you.

Happy Slack Group
On Slack, we share resources, questions, and yays. 
So you have a whole group of people cheering you on whenever you need it.

More happy words from students

"Amber changed my freakin’ life"

…and I’m not a person who says that sort of thing lightly. I am a cynical old bag who believes in nothing. I believe in Amber. Whatever magic Amber has in her writing exercises and dulcet voice nudged me toward putting pen to paper (finger-nubs to keyboard?) until I was actually getting published in a bunch of online magazines, which eventually led to my nabbing of a full-time writing gig (a gig I ALSO found through her). Amber is the only semi-precious rock I believe in!”

Joan Kubicek

"Alleviated any anxiety"

Perfectionism has stopped me from finishing tons of creative projects. Amber helped me start a piece I’d been thinking about starting for months. I loved the exercises and having the support of the group. Amber’s kind, down to earth approach alleviated any anxiety I felt about producing work.

Elizabeth Reynolds

"From feeling apprehensive about sharing my work to taking it in my stride"

Amber with her endless patience and kindness always went above and beyond to create a supportive and inspiring environment. She's full of helpful advice and tips and I went from feeling apprehensive about sharing my work to taking it in my stride thanks to her encouraging feedback. I found the slack group very helpful, particularly having a community of people and sharing experiences. The zoom calls were also very useful for accountability and working through different struggles.

Emily Collins

Frequently Asked Questions

June 12th. The pre-recorded lessons for Week 1 are available starting June 12th. The first live call is that Saturday.

Yes! You get all the trainings in pre-recorded videos you can watch anytime, but you also get weekly accountability/coaching calls every Saturday at 11am PT/ 2pm ET/ 7pm BST. This is always recorded, if you can't make it live.

No! The course is designed to help you come up with an idea you love, in addition to setting up, launching, and promoting that idea. The class will move quick, but as long as you're ready to get started, you can start class open to all new ideas!

You should take the second half of class! You won't need the first part, but you can sign up for Get People to Read Your Newsletter a la carte. Just click here and join us on July 24th!

About 3-4 hours a week! That includes coming to the live coaching call. You will want to work every week to get your newsletter going, but you don't need to spend a billion hours. Some weeks, you may want more than 3 hours, but generally 1-2 hours a week to spend on your newsletter is great.

No! The class group meets through Zoom, email, and Slack. No Facebook required. And only one of my promotional options involves social media. So if that's not your bag, you can skip that tiny portion and still find lots of ways to promote your newsletter.

That's okay! Everything's recorded and I added Slack office hours. So you can leave voice notes or DMs and I'll respond live Thursdays from 1pm PT - 4pm PT. You don't need to be online the whole time, you can just ask a question, get an answer and be done!

It's a VIP level that's perfect if you thrive with lots of personal attention. You get four 45-minute coaching sessions, where you can talk out ideas, get through major stumbling blocks, or plan out ideas for your next few months of newsletter. Then, you get unlimited personal feedback. Not notes to the group, personalized videos just for you to help you improve your work as quickly as possible.

Email me at Amber@Amberpetty.com. Ask me anything you like!

Oh, and there's a 14-Day Money Back Guarantee

Within the first 2 weeks, if you find the class isn't giving you what you need to start your newsletter
and grow your audience, then you get your money back.
Just email Amber@AmberPetty.com within 14 days of the start of class (so by June 26th, to be precise) and you'll get a 100% refund.
If this isn't obviously valuable to you, I don't want you to waste your time!

Start Your Newsletter & Get People to Read It
Starts June 12th

6-Pay


$267

  • $267 a month for 6 months
  • $1602 Total

Full Pay


$1600

  • One-Time Payment
  • Save $2!

Luxury 


$3000

  • Includes class + 4 coaching sessions & unlimited feedback
  • Pay in full or pay 6 payments of $500

 "It is no exaggeration that this class changed my life! It took my lifelong dream of becoming a writer and gave me the tools, accountability, feedback, and encouragement I needed to make my dream come true."

Risa Harms

You're great!

Writing is never easy, but developing an audience through my newsletter has been the best part of my career so far.

It's brought me new opportunities, students, and writing to look forward to every week.

Your newsletter can be wonderful for you and incredible for your readers.

There are so many people that want to read your work and hear your delightful thoughts. Why deprive them of your genius?

Don't let somebody else start the newsletter you always wanted to write.

Even if you don't take the class, I can't wait to see what you put out there.

- Amber Petty

P.S. - Enjoy my dance class photo from 1993. It's unrelated, but proves my loves of sparkles goes back a ways.

6-Pay


$267

  • $267 a month for 6 months
  • $1602 Total

Full Pay


$1600

  • One-Time Payment
  • Save $2!

Luxury 


$3000

  • Includes class + 4 coaching sessions & unlimited feedback
  • Pay in full or pay 6 payments of $500